Mention

Mention is a media monitoring platform specializing in news sites, blogs, forums, and web mentions with real-time alerts and sentiment analysis. Founded in 2012 in Paris by Matthieu Vaxelaire, Edouard de La Jonquière, and Quentin Le Brouster, Mention has grown to serve more than 500,000 users across SMBs, PR agencies, and communications teams worldwide. The platform's defining characteristic is media and reputation focus: specialization in news and web content monitoring with the fastest alert delivery in the category, making it the default for PR teams and communications professionals prioritizing online reputation tracking.

News and blog monitoring is where Mention delivers its most distinctive value. The platform crawls millions of news sites, blogs, forums, and web pages continuously, identifying brand mentions as they are published. Boolean query builder enables precise targeting with AND, OR, NOT operators and proximity matching. Users can monitor brand names, product names, executive names, competitors, and industry topics with sophisticated filtering. For PR teams tracking media coverage and communications professionals managing online reputation, Mention's news and blog depth is unmatched.

Real-time alerts are the platform's signature feature. Mentions trigger instant notifications via email, mobile push, and Slack within seconds of publication. Users configure alert rules based on keywords, sentiment, source type, or influence score. Storm alerts notify teams of sudden mention spikes, enabling rapid response to viral content or crisis situations. For reputation-critical scenarios where response time matters, Mention's alert speed is best-in-class.

Sentiment analysis automatically categorizes mentions as positive, negative, or neutral. The sentiment engine is tuned for news and blog content, understanding context and tone in long-form articles. Sentiment trends over time reveal reputation shifts, enabling teams to measure the impact of PR campaigns and communications initiatives. For reputation managers tracking brand perception, sentiment trends provide the data needed to demonstrate PR ROI.

Influence metrics identify top authors and sources based on reach, social followers, and domain authority. Users can prioritize engagement with high-influence authors and build relationships with key journalists and bloggers. For PR teams conducting media relations, influence metrics inform outreach targeting.

Feed creation enables users to create curated content feeds around specific topics or keywords. Feeds aggregate relevant articles and blog posts into readable streams for daily monitoring. For communications teams staying current with industry news and competitor coverage, feeds provide efficient information consumption.

PR tool integrations connect Mention to media relations workflows. Native integrations with Muck Rack, Cision, and other PR platforms enable seamless transition from monitoring to media outreach. For PR agencies managing media relations campaigns, these integrations connect monitoring insights to journalist outreach.

Analytics focus on mention volume, sentiment trends, top sources, and geographic distribution. Reports track monitoring performance over time with export options for presentations. The analytics depth is sufficient for monitoring use cases but less comprehensive than enterprise social analytics platforms. For PR and communications teams, the monitoring-focused analytics meet needs without overwhelming with unnecessary data.

Pricing uses alert-based tiers with competitive entry points. Solo at $41 per month includes 1 alert with 3,000 mentions per month. Pro at $83 per month includes 5 alerts with 10,000 mentions. Enterprise pricing provides custom alerts and unlimited mentions with API access. Annual billing saves approximately 17%. A 14-day free trial enables evaluation before commitment. The pricing makes Mention the most affordable media monitoring platform in the category.

Mobile apps for iOS and Android provide mention monitoring, alerts, and basic analytics on mobile devices. The mobile experience is sufficient for monitoring and responding to critical mentions on the go. For PR professionals needing mobile access to breaking news mentions, the apps provide necessary functionality.

Mention's weaknesses are primarily around social media depth and social publishing. The platform is media-focused — social media monitoring exists but is less comprehensive than Sprout Social or Hootsuite. There are no social publishing capabilities — Mention is a monitoring tool, not a social management platform. AI insights are less sophisticated than Brand24's Discussion Volume Chart or Sprout Social's advanced analytics. Team collaboration features are basic compared to enterprise platforms. For teams wanting comprehensive digital monitoring, Brand24 is stronger; for teams wanting social media management, Sprout Social or Hootsuite is stronger. Mention is ideal for PR and communications teams prioritizing news and reputation monitoring.

For teams evaluating Mention, the platform is the strongest choice for PR teams and communications professionals prioritizing news coverage and online reputation tracking with real-time alerts. It is the right fit for teams wanting affordable media monitoring with fast alert delivery. It is the right fit for PR agencies conducting media relations and reputation management. It is the wrong fit for teams wanting comprehensive social media monitoring (choose Brand24 or Sprout Social), teams wanting social publishing capabilities (choose Sprout Social or Hootsuite), or teams wanting AI-powered insights (choose Brand24). For PR teams prioritizing news and reputation, Mention remains the default choice that is difficult to justify moving away from once adopted.